Working at The Handmade Cyclist I created various social assets for promotional campaigns.

These were a mixture of strategies that were tested against their current audience to see what resonated and drove click through and conversion. The designs were kept clean and concise to align with the brand guidelines and let the product do the talking.

The flat lay campaign saw and increase in overall category clicks and spending, improving range awareness.

The ceramics category was previously a top seller for the brand but this had fallen off due to a lack of fresh content and supply issues. The newly introduced 10oz mug ad clearly allowed the customer to see the variety of sizes available and demonstrated a cup for every style of coffee drinker.

The campaign resulted in ceramics being the top performing seller across the board for the following two weeks and bumped The Handmade Cyclist up to 7th place within the Google search engine results and retained a top position on the shopping highlights.