The South Downs Social is a bike café, event space and cycling boutique in the heart of Winchester. Situated at the western edge of the South Downs National Park (and just to the north east of the new forest national park), Winchester is something of a cycling hotbed, with great road, gravel and MTB riding in the area.

The cafe required a rebrand. The previous branding felt cold and detached and didn’t reflect the community that the space and grown to be known for. The front facia showcased a mixture of fonts and multiple logos which left passersby confused by the space’s offering.